Joachim Jake Layes is Director, Sustainability Market Development for the North American, European & AsiaPacific markets at Autodesk. He works with companies in manufacturing and built-environment industries to integrate sustainability into innovation processes. Layes is a frequent keynote speaker at wide ranges of prominent design, innovation and sustainability conferences.

A German by Nationality, Layes has broad experiences ranging from product development, design, marketing, business development, and sustainability.

Layes holds an Executive MBA from the Kellogg Graduate School of Management, Northwestern University, and a Bachelor of Science, Industrial Design from the Art Center College of Design in Pasadena, USA.